Our Mission
To develop four scenarios utilizing recent drivers, trends, and uncertainties in the movie industry for entertainment company A24. Identify likely future driver and develop strategy across business and branding.
Storytelling Evolved
We live in an over saturated world. Every company rides on procuring creative talent and signing them on exclusively with them. In today's world it comes down to the best stories, however to better prepare for the future A24 must continuously evolve through mediums people can experience and interact with.
Video Scenarios
Each video depicts the future scenario.
Innovative Marketing
A24's mix of movies vary in genre and styling, yet its films share a unifying quality, its marketing. "Yeah they don't need to know what it's about. They just need to know how it feels."
-Barry Jenkins - Director, 'Moonlight'
The Positioning
We want A24 to continue to be at the forefront of everyone else.
The Solution
Launch a new interactive membership platform with exclusive content, live experiences, and the opportunity for consumers to shape and experience new films in a myriad of ways.
The Result
We aimed to innovate how consumers interact and engage with streaming subscription models. Today, with the recent addition of Disney+ amongst the assortment of streaming services (Hulu, Netflix, Peacock, etcetera), it is vital that these services continue to elevate and evolve storytelling to new lengths and mediums to stay competitive.
The Moviegoers: Max Farinholt (CBM), Caroline Odom (ST)