Storytelling Evolved
We live in an over saturated world. Every company rides on procuring creative talent and signing them on exclusively with them. In today's world it comes down to the best stories, however to better prepare for the future a company must continuously evolve storytelling through mediums people can experience and interact with.
Scenario Videos
Depicts a world we live in today where a new format comes every couple of years.
Albeit different, subscription services are all one and the same.
It takes an investment to keep up with your favorite shows and movies.
Innovative Marketing
A24's mix of movies vary in genre and style, yet its films share a unifying quality, its marketing.
"Yeah they don't need to know what it's about. They just need to know how it feels."
-Barry Jenkins, Director, 'Moonlight' 

The Positioning​​​​​​​

We want A24 to continue to be at the forefront of everyone else. 

And stay there.

The Solution
Launch a new interactive membership platform with exclusive content, live experiences, and the opportunity for consumers to shape and experience new films in a myriad of ways.
The Moviegoers: Max Farinholt (CBM), Caroline Odom (ST)