"Life is either a daring adventure or nothing at all."
I am
the intersection of people, ideas, and execution.

Hi I'm Suarez!
An imaginative leader who understands both strategy and execution. Most people are either great strategists or great executors. I'm both.​​​​​​​
As a strategist at the VCU Brandcenter, I spent two years conducting user research, analyzing markets, identifying customer pain points, and translating behavioral insights into strategic recommendations. I learned to ask the right questions, dig deeper into the customer needs and journey, and how to find opportunities others miss.
I found myself managing six complex Google phone launches, collaborating daily with product managers, product marketing managers, engineering teams, and external vendors for some of the biggest hardware launches in tech. I learned how to ship and how to navigate technical constraints. I learned how to keep diverse stakeholders aligned. And most importantly execute under pressure at a global scale.
My passion and drive center around creating meaningful products/assets for brands. 
I've run the gamut of being a strategist by answering "how can we win in this market?" for brands to executing a vision and building something from nothing by creating an experiential fashion boutique out of a UPS box truck.
Coordinating my big fat Indian wedding in 4 months.
Having to punch a lifelong friend over a Mario Party podium finish. Accurate visual depiction below.