"Life is either a daring adventure or nothing at all."
I am
the intersection of Strategy, insights, and execution.

Hi I'm Suarez!
I deep-dive into culture and people, uncovering human insights that directly fuel the creative concepts behind successful brand and product campaigns.
At the VCU Brandcenter I spent two years mastering this, as well as the customer journey, competitive analysis, and positioning.
At Google, I managed six Pixel phone launches across 30+ markets, collaborating with product managers, product marketing, UX/UI designers, creative, and engineering teams. I learned how to translate product features into customer narratives, launch at global scale, and ship under pressure.
I bridge the gap between strategy and execution
From identifying market opportunities to executing launches that drive adoption, I intertwine strategy and execution seamlessly. 

BEYOND WORK

I've built things from an experiential fashion boutique out of a UPS box truck to a full-fledged arcade in my basement. 
Coordinating my big fat Indian wedding in 4 months.
Having to punch a lifelong friend over a Mario Party podium finish. Accurate visual depiction below.