"Life is either a daring adventure or nothing at all." - Helen Keller
I am a creator.
A visual storyteller. AN Idea maker.
Hi there! I'm Suarez (yes, I go by my last name).
I recently graduated from the VCU Brandcenter with an M.S. in Business with an emphasis in branding/strategy; to me, being a strategist means I live in the nitty-gritty. I understand and take action based on the fine details. I know how consumer and cultural forces impact our advertising landscape today.
And yet, my passion and drive center around production. The Brandcenter has led me to utilize strategy as fuel to my creative concepts; my strategist chops make me inherently curious to find ways to enhance campaigns through production.
My career has spanned from managing sales and staff in the fashion industry, to leading product launches at retail stores like PetSmart, and dipping my feet into entrepreneurship by creating an experiential fashion boutique out of a UPS box truck. And most recently, learning the ins-and-outs of advertising production in broadcast and digital at EP+Co.
In my spare time, I love to play video games and voraciously consume media/entertainment. As of late: I expanded my production repertoire by learning OBS (Open Broadcast Software) and using a production switcher to deep-dive into Dungeons & Dragons on Twitch. Oh yeah, that was a work from home production.
To Stand Out ...
All VCU Brandcenter applicants were tasked to answer, "In two, short considered paragraphs, tell us who you are and what you are good at." Most submitted in writing, instead I decided to do a slam poetry video. This is my submission.
Coordinating our 300-person wedding in 4 months.
Having to punch a lifelong friend over a game of Mario Party. Accurate depiction below.