Google
Strategy: Prove that Pixel is the most advanced tool that helps you navigate and have an edge in an ever-evolving world.
We wanted to spark curiosity, make a statement, and prove that it's worth to switch to Google Pixel. We highlighted to customers it's beautiful design and most importantly it's magical generative AI features.
My Role
• Served as the glue for cross-functional teams for six GTM Google Pixel phone launches. Shipped and deployed a total of 2,000 marketing deliverables across 30+ markets around the world.
• Co-produced Pixel 6a broadcast & OLV video campaign assets end-to-end for global use (utilized by over 15+ countries for launch). The Pixel 6a was part of the best-selling generation of phones launched by Google (source published in 2023).
• Produced Pixel 6 December Feature Drops video featured on YouTube. 300k views in 3 days.